FIELD NOTES...Conversations with the Founder
Beauty and nature go hand-in-hand in Denmark. Known for their minimalist aesthetic and Hygge lifestyle, the Danish carry this theme throughout their approach to beauty by combining natural ingredients and trusted generational knowledge with their own individual beauty experiences.
Danish skincare has a mean ability to multitask. Danes are minimalistic, rooted in the principles of Scandinavian simplicity. In a pursuit to understand more, we went searching for other ways the Danes manage to uphold their seemingly effortless beauty from all aspects of life.