HYGGE ETHOS

Valoie (pronounced VAL-OH-AH) is all about teaching our family's Danish-inspired HYGGE-BEAUTY METHODS. 

Before embarking on my skincare journey, I was super-frustrated with the hundreds of products lining my bathroom walls. Why was I buying all this STUFF and not feeling good about it?

Why was every brand's perfect ads and all their hired influencers pushing MORE, MORE, MORE suddenly seem like just some slick clickbait with no real heart and soul put into it?(SMH)

I was stressed. My skin was stressed.

Hygge (pronounced "hoo-ga") is all about curating feelings of calmness & wellbeing in all you do. That includes your skincare and beauty routine. I decided that my mission would be to design fewer-but better formulas that elevate how you FEEL about your personal beauty rituals in less steps. 

WHY CHOOSING FEWER BUT BETTER PRODUCTS WILL CHANGE YOUR LIFE!

In my Danish lifestyle, which is all about #hygge (pronounced: hoo-ga, meaning calm & soothing) and #lagom (pronounced: lah-gom, meaning optimal & balanced), I choose quality over quantity. I choose fewer THINGS so I can experience and enjoy BETTER things.

So, these two Nordic principals quickly became the foundation of my vision for Valoie, along with my superstar ingredient: HONEY.  

After designing our unique Honey-Infusion Complex (it took years of research!) I knew we had something special. (There's a reason why honey has been used for centuries for it's healing properties.)

HYGGE-BEAUTY FOR ALL.

Valoie took the plunge in 2019 and hired the best chemists from the top labs in the USA who were doing amazing things in the advancement of clean-based skincare science to do 3 primary formulas for us.  Valoie’s first products were released (May 2020) with a single goal in mind: TO IMPROVE OVERALL SKIN WELLNESS with minimal steps.  Accessible luxury for all.

 

In choosing Valoie, you are choosing a better way to live...with LESS: less waste by ordering fewer products, spending less money by actually using up the products you buy, and less stress in your your skincare routine.

Whatever your age, gender, or skin type - you can trust that you only need a few great products to achieve optimal results and miraculous balance with Valoie products. (And the latest advanced, skincare research agrees!)

Welcome to Valoie!

XO, Nick & Jayme Valo, Founders

CLEAN STANDARD

Consciously formulated without sulfates, parabens, phosphates & fillers.

USA / THE QUEEN CITY OF CHARLOTTE, NC

Born in the USA. Inspired by our Danish heritage. Hygge-Beauty Experts.

UNISEX APPROVED

Our formulas are for every FACE & BODY.

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